Bianca Marks, founder of boutique agency Marks on Canvas, will share best practices for developing effective communications campaigns to support your creative practices.
Following a discussion about the fundamental elements of marketing and self-promotion and what is proving to be effective in our current communications landscape, BIanca will guide us through the process of developing effective campaigns from conception to fruition using strategies to get the attention of your desired target audiences.
- Overview of traditional and unconventional marketing platforms and approaches
- Define your goals for marketing and self-promotion
- Identify the audiences and communities you want to reach and where to find them
- Develop a content creation strategy and timeline to launch your communications campaign
Bianca Marks is founder of Marks on Canvas, a Chicago-based boutique agency that specializes in strategic creative content, marketing media, project management and public relations for clients engaged in the arts, including: visual artists, galleries, art fairs, organizations and creative spaces. She’s an arts enthusiast with 12+ years of proven expertise driving brand awareness through compelling campaigns and multi-channel communications that integrate social media, content creation, public relations material, advertising, media, and team collaboration.
Notable clients include visual artist Amanda Williams. She’s collaborated on projects with institutions and publications including: The Museum of Contemporary Art Chicago, Arts Club Chicago, EXPO Chicago, the City of Chicago Year of Public Art program, Monique Meloche gallery “off the wall” outdoor exhibition, The Chicago Tribune and Chicago Magazine. She is the 2018 US Pavilion Venice Architecture Biennale Communications and PR liaison for Amanda Williams and Andres Hernandez and President of the Board of Directors for Chicago-based arts organization, Spudnik Press Cooperative. She resides in Chicago, IL. marksoncanvas.com
This workshop is presented as part of CAC's FIELD/WORK Residency. In order to engage Chicago's broader creative community, a limited number of spaces for select residency workshops are open to the general public and CAC Artist Members.
$20 General Public | $10 CAC Artist Members | FREE for Current BOLT/HATCH/LAUNCH Residents