In Branding for Personal Impact, communications strategist Carrie Lannon will bring her experience in marketing best-in-class companies to teach arts professionals how to discover and convey their optimal personal brand.
Carrie will lead us through a lively, hands-on presentation that explains the basic framework for designing and implementing a personal brand, beginning with a step-by-step assessment to create a brand identity that is authentic to you. She will then demonstrate how digital presence, social media, marketing materials, communications, and visual image can align harmoniously to build your reputation and network. When based on values and authenticity, a strong personal brand can be a powerful marketing tool that continues to grow and attract the people and connections you are seeking.
This workshop is presented as part of a pilot program of professional development for arts administrators and cultural workers at CAC. Whether someone earned a Masters degree in Arts Administration, is at the helm of an artist-run organization, or has a creative practice that requires an additional level of infrastructure, we hope to add a layer of education and support for Chicago-based arts professionals across the spectrum.
6:00 - 8:00 | Workshop
- Create a unique brand statement to form the foundation of a personal communications strategy
- Develop a memorable and credible personal persona that authentically reflects you
- Make it easy for others to understand who you are and what you represent
- Learn about various communications channels and how to strengthen their impact
Carrie Lannon has been an entrepreneur, corporate executive and consultant. Most of her positions were created from the ground up – in both startup and multi-billion-dollar corporate environments. For each new position, she leveraged her personal brand to convince decision makers that she was the optimal choice for the assignment. Among these, Carrie was the first national public relations director for ULTA Beauty, were she established its public relations department and oversaw all social media, publicity and events for the 900+ store chain. Carrie also founded Lannon Communications, a marketing agency she ran for 12 years. The agency maintained a roster of renowned lifestyle clients, including Tiffany & Co, Prada, Equinox Fitness Clubs, Mercedes-Benz and W Hotels. Carrie has presented to audiences from 10 to 2000 on the topics of marketing, branding and entrepreneurship. Her television appearances include ABC-TV’s “Shark Tank,” Oxygen’s “The Face,” Crain’s Chicago Business online and numerous news and talk shows. carrielannon.com
Chicago Artists Coalition
217 N. Carpenter St.
$20 General Public | $10 CAC Artist Members | FREE for Current BOLT/HATCH/LAUNCH + FIELD/WORK Residents